An inside look at how the Nosh.me crew created their amazing 404 page. Techcrunch’s normally astute Alexia Tsotsis thinks it’s an unfunny waste of the startup’s energy but fails to recognize that this is exactly the sort of marketing that breaks through the clutter, gets Nosh.me on all of our radars, and makes us root for them to succeed. Priceless, and genius. (via cameronmoll)