The 2005 email that spawned Picnik, Google’s latest buy. If you’re thinking about launching a startup, you should study this e-mail carefully. It’s a perfect example of exactly how a crazy little thought becomes a big idea, and even on its own, it’s better than most “official company business plans” people present to VCs.  I gave a talk at Webstock in New Zealand a couple of weeks ago about creating a startup and I wish I had this to dissect at the time. Really good stuff.